By George!  Our team rocks!

SFMC has a lot to brag about. This is the page where we give kudos to our team members. Go SFMC!

Top Executives:

george ellis work

George J. Ellis, III, CMCA®, AMS®, PCAM®
Principal Owner  

Mr. Ellis is a founding officer and Principal owner of SFMC, Inc. He is a graduate of Frostburg State University with a BS in Economics, and minors in Accounting and Business Administration. He has been involved in the management of community associations since 1988, and has successfully transitioned many communities from developer to homeowner control, maintaining the client relationship for many years thereafter. Mr. Ellis has experience in all areas of property and financial management, currently managing communities throughout the area with combined assets of over $1,000,000, and combined budgets of over $2,000,000. In addition to his knowledge of management and associated legal matters, Mr. Ellis specializes in community association budgeting. 


Kathy A. Simonovich, CMCA®, AMS®, PCAM®

Ms. Simonovich joined the team at SFMC in October 1998 and became an owner in October 2004. She has been involved in the management of community associations since 1994, and has successfully transitioned many communities from developer to homeowner control. Ms. Simonovich has experience in all areas of property and financial management. She is responsible for the quality of service offered to clients, as well as the day-to-day operations of the organization. This includes the direct oversight of the physical and financial management of the clients and staff.

Big Birthday Wishes!

June 16, 2016

Contributing Writer: Team SFMC,  Images: Team SFMC —

Our fearless leader celebrates an important birthday! Kathy Simonovich energizes Team SFMC! We had an amazing spread thanks to Uncle Julios and a cake featuring her best buddy — Marley! Congratulations Kathy! — we appreciate all that you do for our company!

Team building with Bodies in Motion 5K 10K and Airlie

May 15, 2016

Contributing writer: Theresa Coates, Team SFMC —

Team SFMC spent their Sunday walking and running in a fundraiser for the Blue Ridge Orthopaedic Foundation, Warrenton.  The Annual Bodies in Motion 5K 10K began and ended at the WARF on a blustery, but sunny day.

Dana Mirch placed third in her age group for the 10K run and Shelby Collamer, participating in her first 5K walk, was greeted at the finish line with a big high-five!

After the event, the Team was treated to a grand brunch at Airlie, Warrenton. The Garden Bistro had a gorgeous view of the garden and boxwood maze.  The historic homestead served an amazing gourmet brunch with salmon, beef, crab cakes, French toast and fresh warm biscuits.

It was a day of team-building, fitness and a wonderful meal for a hard-working, top-notch team!

SFMC CAI Florida

May 13, 2016

Contributing Writer: Jose Lopez | Images: Team SFMC–

Crystal Partin received the Professional Community Association Manager (PCAM) designation during the CAI Annual Conference and Exposition in Orlando, Florida. The theme for this year was “Community — Share the Goodness!”

This event creates opportunities to connect members and expand their networks with instructional meetings, receptions, exchanges, and ShopTalks. The annual event also included small group interactions and large social events to encourage future success for all members who attend.

SFMC sponsors CASA Retro Dance for Children

May 13, 2016

Contributing Writer: Jose Lopez |Images– SFMC

SFMC along with Bull Run Rotary Club and Exterior Medics, were sponsors for CASA Retro Dance Party 2016. The dance party was held in the Harris Pavilion in Old Town Manassas where people dressed in 50s, 60s, 70s, 80s, and 90s style clothing. There was a DJ at the dance that helped liven up the crowd. People of all ages danced along to Michael Jackson, Journey, and the Beach Boys. The event helped raise money for abused and neglected children. This was a successful event that SFMC was happy to sponsor.

Celebrate Manassas introduces leadership in the community

April 25, 2016

Contributing Writer: Jose Lopez | Images: Team SFMC —

Celebrate Manassas! was held in City Tavern on Thursday, April 22nd. Team SFMC were guests of the event that included Mayor Hal Parrish and his spouse Cheryl, Sheriff Glen Hill and Delegate Jackson Miller during this evening with speakers and casual networking.

Russ Gestl, Buchanan Partners, a full service real estate development firm, was a guest. Buchanan is the developer for the Manassas City Gateway project.

Community members gathered to celebrate the city and leadership in Manassas.

Team Ellis 1st Prize Winner

March 24, 2016

Contributing Writer: Jose Lopez | Images: Team SFMC —

Congratulations to George Ellis on 1st place in his category in the 2016 Round Shamrock Run! Team Ellis came out to support the students of Round Elementary by joining in this fun and exciting race.

The Round PTO held this event to raise money for their students. The funds will be used for additional classroom materials, educational field trips and to boost family and community spirit. More than 400 people attended the run to have a good time with their families.

CAI Expo 2016

March 22, 2016

Contributing Writer: Jose Lopez | Images: Team SFMC —

The Community Association Institute (CAI) Washington Metro Chapter held the 2016 Conference & Expo on March 12th for homeowners, managers, and business partners. There were learning seminars and fun games including money booth mania. This year’s expo was held in the Walter E. Washington Convention Center with more than 190 industry-leading companies exhibited.

The learning seminars were “outstanding,” according to a visiting board member and highly recommended. The information in the seminars gave valuable lessons to homeowners and board members. Each booth displayed different themes. There was a “Minions” themed booth, “Star Wars” booth, and a basketball game!

Team SFMC had a chance to learn and interact with managers and homeowners in the DC Metro Area. This was definitely a learning experience for all who attended!

Sweeeeet! Birthday Valentine Celebration!

February 12, 2016

Team SFMC had a double celebration with a birthday bash and a Valentine’s sugar splash!  George Ellis’s had an assortment of cakes and ice cream for his birthday. Lite whipped cream fruit, maple, chocolate bomb and vanilla cakes were spread out for employees to snack on for the day.

Boxes of chocolates were given out to the staff for Valentine’s Day gifts.  Balloons, streamers and treats made the day a festive one at SFMC.

CAI law conference in New Orleans

February 3, 2016


Contributing Writer: Andrea Lopez | Images: Team SFMC —

This year Team SFMC attended the 2016 Community Association Institute Law Seminar in New Orleans. It is an annual conference where community association lawyers and community professionals learn about the top law cases relating to community management.

By attending this conference SFMC was able to network with other community management businesses and lawyers around the country. They also discovered all of the new strategies for long term planning.

Since the conference was hosted in New Orleans, Team SFMC had the chance to explore this “most unique” city. It was the beginning of the annual Mardi Gras festival with color, lights and crazy characters


SFMC attends CAI Jump Start 2016

January 27, 2016

Team SFMC attended the annual Washington Metro Chapter Community Associations Institute (WMCCAI) kickoff to build their network with active members.  WMCCAI had Team Dorothy as the chararacters from Oz entertained members to recruit them to the land of committees.

There were interesting groups for everyone: Membership, Education, Events, Legislation, Quorum, Expo and more.


SFMC Christmas Party

December 24, 2015

Contributing Writer: Mirna Martinez —

SFMC Team gathered to celebrate the holidays! The Christmas Party was hosted in Grafton Street, an Irish Pub located in Gainesville, Virginia.

SFMC enjoyed an early dinner and exchanged gifts. The restaurant was decked out with festive Christmas decorations. Everyone had a wonderful time!

With the new year just around the corner, Team SFMC is excited for 2016!

Giving back one gift at a time

December 22, 2015

Contributing Writer: Andrea Lopez —

The holidays are a time for giving, and this year SFMC is giving back by participating in the Prince William Un Trim A Tree Holiday Gift Program. A big thanks to Shayla, Wendy and Team SFMC who organized the company’s gift collection for this charity.  This program helps bring organizations, businesses, and clubs together to bring smiles to children and seniors who are in need this season by giving them gifts.

In the past the Un Trim A Tree Program has been a huge success. In 2014 they raised 5,005 gifts for children and 250 for seniors! SFMC is happy to be giving back and looks forward to more holiday cheer!

Lucky 7! Ellis finishes marathon — with his little fans

December 14, 2015

By Team SFMC —

It was the seventh marathon for George Ellis, Team SFMC.  And it was hot!

Running in 80 degrees at the Kiawah Island, SC Marathon was a switch from training in chilly Virginia.   Not only did he finish, Colby and Jaxon, his grandsons, jumped in with their Pop Pop to run the last leg with him!

The three-year-old and five-year-old were very patient waiting for the 26.2 mile run to end.  Ice cream and scenic shuttle rides kept them busy during the hours on the beautiful golf resort community.

Next up — a Spring-time family run in Cooper River Bridge Run, Charleston, SC —  but this time — only a 10K! The boys will be training, so watch out Pop Pop!

SFMC, Interact Club at the Manassas Christmas Parade

December 11, 2015

Contributing Writer: Andrea Lopez

Manassas City held their 70th Annual Greater Manassas Christmas Parade on December 5th. People of all ages lined up along the streets and sidewalks to catch a view of the marvelous floats. This year’s theme was “Light… Camera… Christmas!”

SFMC and Bull Run Rotary participated in the parade with the Rotary Youth Interact Club. Together they went down the streets of Manassas spreading Christmas joy. George Ellis, SFMC, helped to inform Interact Club of the upcoming crowd by riding his bike and getting ahead of the crowd.

When they arrived to the judge’s panel, Interact Club was ready. Together SFMC and Interact started a merry holiday chant with community members. The parade was a success. Under the sponsor/commercial float category Interact Club won 1st place!!!


South Riding VIP Party

November 24, 2015

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Contributing Writer: Team SFMC —

South Riding hosted an appreciation event for the volunteers and staff members that make their community a premier place to live in Northern Virginia.

Craps, roulette, and black jack tables were packed with players having a great time with complimentary chips. Awards were given after the awesome snacks and food displayed in the community room.

Team SFMC mingled with the community. Dealers even offered a few tips for winning at the tables.  All chips were exchanged for tickets for the big prize drawings at the end of the night.  It was a great event bringing community members together to celebrate their achievements.

SFMC attends CAI awards dinner

November 12, 2015

Contributing Writer: SFMC Team

The Community Association Institute (CAI) held their 2015 Annual Awards Dinner “Evening with the Stars” on November 6th. Team SFMC was walked the red carpet to a packed a table to enjoy the awards show. It was wonderful night that commemorated outstanding people working in community association management.

SFMC Stands Strong 4 Education

November 6, 2015

By Team SFMC —

Team SFMC participated as a sponsor and exhibitor in the 5th Annual Stand Strong 4 Education at Metz Middle School, Manassas City Public Schools (MCPS). The MCPS Education Foundation (MCPSEF) presented the free education-focused business event organized in family-friendly zones.

The event began with a ribbon cutting ceremony with Dr. Cathy Magouyrk, MCPS Superintendent, MCPS School Board members, MCPS City Council members and MCPSEF members attending. SFMC offered an iPad Mini and case as prizes for a free drawing.  The winner was announced at the close of the event. Jose and his daughter Jenny, a Metz student, won the prizes and were grateful for the mini tablet computer and compatible case.

Seventy-eight exhibitors supported education with food, shows, freebies, door prizes and drawings. Manassas area residents visited businesses and nonprofits in the Wellness Zone, Children Activities Zone, Robotics Zone, School Entertainment Area and Vendor Area.  There was even a hypnotist and karate demonstration.

Spirited students cheered, sang and jammed on the property with fire trucks lighting up the entrance.  It was a festive night with neighbors, businesses, clubs and community organizations coming together for the benefit of education.

Bullwinkle wins top prize at SFMC

October 31, 2015

By Team SFMC —

Suzanne stole the show at the Annual SFMC Halloween Costume Contest dressing up as Bullwinkle, the good-natured moose.

A rough-looking cave person was awarded second. Dianne peeked out of the ratty hair to claim her prize.

Batgirl beat out a Greek goddess, a wacky witch, Duck Dynasty, Doc McStuffins, Wonder Woman and cute Halloween goblins. Shelby proudly accepted her third place award as the caped superhero.

Team leaders Kathy and George wore their horns and captain hat as they shared a table of treats and a yummy spooky cake with the festive members.

The office was decorated with spiders, skeletons and pumpkins galore. SFMC is a spirited group!

Virginia apples are for pies!

October 16, 2015

By: Theresa Coates Ellis — Team SFMC — Some of our SFMC members enjoyed the fall season with a day trip to Graves Mountain Lodge and Farm, Syria, Virginia. Hayrides, horse back riding, apple picking, pumpkins, farm animals and an amazing lodge buffet are some of the highlights of this farm.

Graves Mountain offers weekend getaways with guest quarters, country homes and lodges. The views at this destination are amazing.  Tree colors bursting in glorious yellow, burning red and glowing yellow.  Rolling hills, green misty valleys and fresh clean air are the norm in a town lost in time.  Rustic buildings and classic vehicles dot the charming farm.

Need a day trip or a reason to bake an apple pie?  Visit Graves Mountain Lodge and Farm to relax and enjoy simple fun.

BTW — York apples are plentiful and great tasting in pie! Share your favorite apple recipes!

SFMC welcomes Julie Hebdon, PCAM, “Success lies in quality relationships”

October 5, 2015

Julie Hebdon CMCA, AMS, PCAM

Julie Hebdon CMCA, AMS, PCAM

By Team SFMC — Julie Hebdon joins SFMC, Inc. as an eleven year veteran of the common interest community (CIC) management field. Prior to joining the industry she served on her own personal HOA Board of Directors immediately following transition from developer control. She quickly learned the ins and outs of management from a volunteer prospective. Shortly after the fulfillment of her elected term of three years, she was invited to work at the small management firm that managed her HOA. She started with a small portfolio of properties and quickly found fulfillment in aiding these volunteers with the rigorous demands of keeping the business affairs of the community running smoothly.

Julie believes strongly that her success in the industry lies in the quality of relationships she forms. She uses her active listening, technical and professional skills to empower homeowner association boards, committee leaders, residents and associates to problem solve, effectively plan and implement best management strategies.

Her experience ranges from working with a portfolio of homeowner’s associations to working as an on-site general manager dedicated to serving a single association. Julie focuses on positive communications, customer service, contract negotiation and management, budget development and implementation, risk management, facilities management and collaborating and coordinating with other industry professionals to meet the day to day business objectives of her client associations.

Julie is a member of the Washington Metropolitan Chapter of the Community Association Institute and has earned her CIC industry certifications with the Community Association Managers International Certification Board (CAMICB) and the Community Association Institute.

Her personal interests include reading and doting on her three small dogs. She also enjoys spending time with her husband of 22 years and her three children.

Julie looks forward with optimism to working with the SFMC, Inc. team!

It’s ladies night!!!

October 5, 2015

After a hard day of work, the ladies of SFMC were invited to the Grand Atrium, Vienna for a night out. They had a special time getting creative henna tattoos, funky caricature drawings, a basket of prizes and much-needed pampering. Special thanks to the hosts: Mutual of Omaha BankToepfer Construction. Inc.The Falcon Group, Lux FloorsCertaPro PaintersDoody CallsTurner, Leins & Gold, LLCMcFall & BerryCareer Strategies Inc. & Warfield & Sanford!

SFMC goes to the Potomac Nationals Game

July 24, 2015

By: Team SFMC —

On Saturday, Team SFMC went to the Potomac Nationals game. The day was sunny with family activities. We held a picnic and played a Cornhole Tournament. Ribs, hot dogs, burgers, chicken and mac and cheese were all you can eat.

Two Washington Nationals Jayson Werth (left wrist fracture) and Anthony Rendon (left quadriceps) made rehab appearances during the game. Although the Myrtle Beach Pelicans won 7-4, it was a great to be able get together, laugh, and catch up on good times.

Destination race in Virginia wine country

June 2, 2015

By Theresa Coates / Team SFMC — The grape vines were climbing and the runners were sweating in the very-hot half marathon at Doukenie Winery in Purcellville, Va. on Saturday morning.  A low morning fog hovered in the Short Hill Mountain creating an eerie backdrop for 2,500 runners participating in an event sponsored by Destination Races.

Team SFMC George Ellis raced to the finish with a good time and a big thirst. The race medal was heavy and functional with a cork screw and bottle opener. Wine tastings were set up throughout the vineyard.

The Doukenie Winery lists a variety of award winners:


2014 The Winemaker’s Challenge
Silver Medal 2012 Pinot Grigio
Silver Medal 2012 Sauvignon Blanc.

2013 Virginia Wineries Association Governor’s Cup
Silver Medal 2010 Dionysus
Silver Medal 2011 Chardonnay

Bronze Medal 2011 Cabernet Franc
Bronze Medal 2012 Sauvignon Blanc
Bronze Medal 2011 Merlot
Bronze Medal 2012 Pinot Grigio
Bronze Medal 2011 Vintner’s Reserve

This destination race was a great place to run and later relax on a patio with views of a ponds bridges, mountains and of course, rows and rows of beautiful draping vines.

What is your favorite Virginia winery and why?

Paul Orlando Awarded CAI’s Educator of the Year Award

May 6, 2015

Paul_Small PicCommunity Association Institute (CAI) is an international organization dedicated to building better communities.  CAI provides information, education and resources to all community association stakeholders, including community managers and homeowner leaders.  As part of their education efforts, CAI’s Professional Management Development Program (PMDP) provides the most comprehensive, expert education courses for community managers seeking to increase their skills, knowledge and job opportunities.

Paul Orlando, Vice President of Management for SFMC, Inc., has been a member of CAI’s National Faculty since 2009.  At the 2015 CAI National Conference, Mr. Orlando’s dedication and service was honored by CAI as he was presented with the Educator of the Year award.  Paul travels all over the country teaching PMDP’s M-100, The Essentials of Community Association Management, to industry professionals and homeowner leadership.  SFMC is extremely proud of Paul’s accomplishment and we are thankful for all of his efforts to advance education within the industry and beyond.  Congratulations, Paul!

Paul has over 35 years of experience in association management, both as a portfolio manager and as an on-site manager for large scale communities. He is an active participant in CAI activities including service on the Virginia Legislative Action Committee since 2003 and Government & Public Affairs Committee since 2009.  Paul’s Washington Metro Chapter awards include Virginia Public Advocate, Educator of the Year, Recruiter of the Year, Chapter Appreciation and induction into the Chapter Hall of Fame in 2011. Paul was also recognized twice by the Virginia Common Interest Community Board for his participation in drafting regulations for management companies and their employees. Paul was recently appointed by the Governor of Virginia and currently serves on the Virginia Common Interest Community Board.

SFMC Ran the Van Metre 5 Mile Run!

March 23, 2015

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Contributing writer: Carmen Thorpe ––

On March 21, 2015, SFMC came out to support the 23rd Annual Van Metre 5-Mile Run and One-Mile Fun Run/Walk; which benefited the Childrens National Medical Center. Serious runners, weekend and occasional joggers, walkers, and even strollers (for One-Mile Fun Run/Walk only) of all skill levels were invited to participate.

SFMC gave their support to the cause and connected with many sponsors and fellow businesses in the area. SFMC raced with the best of them like Platinum Exteriors Inc., Doug Barham – Director of Construction/Sales, who also participated in this wonderful cause!

The president and CEO, Rick Rabil, of the Van Metre Companies had this video created to show just how much businesses care about giving back to their communities. Through the sponsorships and participation in this year’s race, the event was able to raise over $140,000 for the Childrens National Medical Center.

SFMC Attends WMCCAI 2015 Expo!

March 10, 2015

Contributing writer: Carmen Thorpe / Editor: Theresa Coates Ellis –– Check out our video from Saturday! SFMC attended the 2015 WMCCAI Conference and Expo in Washington D.C.  We have been prepping, painting, and gathering our give-aways during the last month to be front and center at this event. Our team enjoyed this exciting conference and expo!

The 2015 WMCCAI event focused on building connections with fellow management professionals, business partners, and community association leaders. SFMC brought their “A–game” at our amazing “at home with SFMC” inspired booth with exceptional give-aways!

SFMC is a premier community association management company in the Washington D.C. Metro Area since 1996.

SFMC attends CAI Law Seminar in San Francisco

February 16, 2015

By: Theresa Coates/Team SFMC —

The hills were alive as Team SFMC experienced a San Francisco treat.  Cable cars, street cars and buses climbed the steep streets from bay side up to the 2015 CAI Law Seminar at The Westin – St. Francis from Jan. 28 to Jan. 31.  The historic building located on Union Square was opened in 1904, survived the Great Earthquake of 1906 and was refurbished and reopened in 1907.

The CAI Law Seminar attracts association law attorneys, management professionals and other industry leaders. Team SFMC attended programs on emerging trends and community association legislative issues followed by professional networking with law firms such as Whiteford, Taylor and Preston and Rees Broome PC.

Tours of the city and surrounding areas included these favorite spots:

Fisherman’s Wharf: Just a cable car ride away to fresh seafood restaurants.

San Francisco Museum of Modern Art: Check out the roof top sculpture garden.

Hyde Street Pier: Beautiful vessels to tour with views of Alcatraz.

Golden Gate Bridge: Take a morning drive over this iconic marvel and visit Muir Woods — Ancient Redwood Forest. 

What are you favorite places to visit in San Francisco?

Governor McAuliffe appoints SFMC leader to board

January 30, 2015

Theresa Coates / Team SFMC —

Paul Orlando, CMCA, LSM, PCAM, Vice President of SFMC, Inc., was appointed by Virginia Governor Terry McAuliffe to the Common Interest Community Board today. McAuliffe announced additional appointments to his administration to focus on building Virginia’s economy and creating more jobs.

Orlando joins the following new appointees to find common ground with members of both parties:

Secretariat of the Commonwealth Board Appointments: 

Advisory Committee on Juvenile Justice

  • The Honorable Uley N. Damiani of Alexandria,  Judge, Alexandria Juvenile & Domestic Relations Court 

Board of Counseling

  • Charles F. Gressard, PhD, LSATP, LPC, LMFT of Williamsburg, Professor of Counselor Education and Department Chair of School Psychology and Counselor Education, College of William & Mary 

Board of Trustees of the Virginia Retirement System

  • Diana F. Cantor, Esq.* of Glen Allen, Partner, Alternative Investment Management, LLC 

Common Interest Community Board

  • Paul L. Orlando, CMCA, LSM, PCAM of Oak Hill, Vice President of Management, SFMC, Inc. 

Governor’s LGBT Tourism Task Force 

  • Barbara Cage of South Boston, Co-owner & Manager, Bistro1888
  • Kevin Clay of Richmond, Principal, Big Spoon Agency
  • Phil Crosby of Richmond, Managing Director, Richmond Triangle Players
  • The Honorable Adam P. Ebbin of Alexandria, Member, Senate of Virginia
  • Patrick Evans-Hylton of Norfolk, Food Journalist, Virginia Wine Lover Magazine
  • Tammy Freeman of Prince William, Founder, Say I Do! LGBT Wedding Expo.
  • Matt Gaffney of Rehobeth Beach, DE, President & CEO, Capital Region USA, Inc.
  • Peter J. Goldin of Mechanicsville, Associate State Director, AARP
  • Brad Kutner of Richmond, Editor, GayRVA
  • Virginia Lamneck of Richmond, Programs Manager, Equality Virginia
  • Jesse LaVancher of Richmond, Central & Northern Virginia Development Manager, Virginia Opera
  • Jeffrey Marsh of Chicago, IL, Director of LGBT Marketing, Orbitz Worldwide
  • Amy Sarah Marshall of Charlottesville, President, Charlottesville Pride Community Network
  • Bruce Newton of Hampton, Group Sales & Visitor Center Manager, Hampton Convention & Visitors Bureau
  • Katherine O’Donnell of Richmond, Vice President of Community Relations, Richmond Regional Tourism
  • Robert G. Roman of Virginia Beach, Vice President & Co-owner, Decorum Furniture
  • Jim Schuyler of Richmond, Executive Director, Virginia Community Action Partnership
  • Stephanie Shaw of Richmond, Account Supervisor, The Martin Agency
  • Michael Sutphin of Blacksburg, Member, Blacksburg Town Council; Board Member, Equality Virginia
  • Michael Thorne-Begland of Richmond, Director, Brand and Trade Channel Integrity; Assistant General Counsel, Altria
  • Bob Witeck of Arlington, President, Witeck Communications, Inc. 

Virginia Wine Board

  • Patrick G. Duffeler, II of Williamsburg, President & CEO, The Williamsburg Winery

SFMC Celebrates with Manassas Community Volunteers

January 21, 2015

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Community spirit was not just a “saying” to the citizens of Manassas, Virginia. It was an action, within their communities, that they generously gave hundreds of hours of their time too.

The spirit of volunteerism was visibly noticed by the plethora of merit badges that filled the sashes of the Boy Scouts Troop 670 and by the “Volunteer of the Year” trophy –that was the take home prize– for the recognized volunteers within the Greater Manassas area. An event to honor the accomplishments of these volunteers was held at the Inter-Service Club Council’s (ISCC) Annual Banquet on Thursday, the 15th of January in Manassas, Virginia.

George Ellis, a founding officer and Principal Owner of SFMC, Inc. came out on that Thursday to show his support for the services performed by the volunteers. George’s primary objective for his company is “service”, that is, their approach to management is a proactive one, which is the same message that these volunteers beautifully demonstrated with their acts of kindness within their communities.

Mayor Parrish spoke about the importance of community volunteerism as a “good dose of medicine during hard times.”
Judge Weimer conducted the installation of the new 2015 ISCC officers: President Ernie Newland, Vice President Chester Smith, Secretary Joseph Angsten and Treasurer Julian Rozzell.

The following outstanding volunteers were awarded for their accomplishments to the
Greater Manassas community: Chester Smith, Manassas Host Lions Club; John Mitchell, Jr., Manasseh Lodge 182; Charlie Fromm, Boy Scouts of America; Xiao-Yin Byrom, Rotary Club of Manassas; Don McCubbin, Habitat for Humanity; Erin Beckman, Historic Manassas, Inc. and Judy Holt, Lake Jackson Lions Club.

Xiao-Yin Byrom was announced as the Volunteer of the Year. Byrom was honored for her selfless and touching contributions to community projects in Manassas as well as her travels to Mexico to deliver more than 50 wheelchairs.

Kisha Wilson-Sogunro, Manassas City Neighborhood Services Manager, Councilwoman Sheryl Bass and Chester Smith were recognized as charter members for the ISCC of Greater Manassas, organized in 2012 as a liaison between the various member organizations of Manassas, Manassas Park and Western Prince William County.

The evening spotlighted the people who help make a community excellent and impressive; the Greater Manassas leaders beamed with pride on that night recognition was awarded to those who deserved it most.

SFMC appears on “Your Community, Your Call” — Winter Weather

January 13, 2015

By Theresa Coates / SFMCNews  / Team SFMC —

George Ellis, SFMC joined Kim O’Halloran-Perez, Attorney, Rees Broome, PC and Michele Thompson, Fairfax County’s Homeowner and Condominium Association Liaison on Fairfax County Government Channel 16.

The featured guests discussed winter weather services and preparing for spring.  A timely conversation during this week with snow and ice conditions.  The channel is a live, call-in (703)818-1445 TV program for condominium and homeowner association directors, manager and members.

Fairfax County Government, Your Community, Your Call , Channel 16

SFMC Supports Local Community During Holidays

January 12, 2015

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 Team SFMC recently participated in Prince William County Social Services’ Adopt-a-Family holiday program.  The program provides gifts to deserving families in the area.  SFMC staff purchased gifts from the provided wishlist and held a “wrapping party” to wrap the gifts prior to delivery to the family.  This tradition is one that Team SFMC plans to continue for years to come.

Rising to a new year.  Welcome 2015!

January 5, 2015

By Theresa Coates / SFMCNews  / Team SFMC —

The 2015 year began with a brilliant east coast sky. Striking color from a new rising sun spread along the horizon for morning eyes to see.

Happy New Year from SFMC — Your Community — Our Professionals!

Running for PWC Schools and the Owen Lea Foundation

October 5, 2014

By Theresa Coates / SFMCNews  / Team SFMC —

It’s early October, right? Then why did George Ellis, SFMC have a frosty windshield at 5:45 a.m.? Most people would have crawled back into bed on a 37 degree Sunday morning, but not George.  George had a committment — his 22nd official half-marathon and his 724th run of his career. This event was also training for his big November run in one of the top-10 marathons in the country.

Not only did George want to beat his personal record (PR) of 1:52, he wanted to run the Heritage Half Marathon to benefit two worthy causes: Prince William County Schools and the Owen Lea Foundation. The Owen Lea Foundation was founded by the family and friends of Owen Scott Lea.  The charity benefits the families of patients with Neuroblastoma – a very rare childhood cancer.

George arrived at Battlefield High School, Haymarket, Va. to shiver with the hundreds of other runners — both half-marathon and 5K participants —  to start the race at 7:00 a.m. The 13.1 mile race ended with a victory. George scored a PR at 1:49:24 — his best half-marathon time since his first run in November 2008!  It must have been the chill.  Job well done!

Next starting line: The City of Brotherly Love.  On Sunday, November 23, George will run the GORE-TEX® Philadelphia Marathon with his brother, Jimmy Ellis. Go bros!

Ice, ice baby — SFMC accepts the challenge

August 20, 2014

by Theresa Coates / SFMC News / Team SFMC —

SFMC was dumped on for the #ALSicebucketchallenge!  ALS has started a viral video sensation while raising millions for their cause.  George Ellis joined Theresa Coates, Tackle Management and Bill Graves, ENSAT to take the bucket in Virginia while making generous donations. Kathy Simonovich and Christie Loveless made donations and were also hit with a flood of freezing water while vacationing in North Carolina.

Thanks for the nomination Exterior Medics! Keep the money pouring in for this charity!

SFMC appears in award-winning Exterior Medics’s video

April 20, 2014

By Theresa Coates / SFMCNews  / Team SFMC –

Managing communities are SFMC George Ellis’s and Marilyn Foley’s expertise. Repairs and maintenance can be a major concern for the residents of these communities. Exterior Medics, a GAF Master Elite Contractor, is a Virginia-based exterior remodeling and home improvement team specializes in the repair or replacement of roofing, gutter systems, siding, windows, doors and masonry.

Recently, Exterior Medics has been recognized as a winner of the 2013 Guildmaster Award for outstanding service and customer support. To celebrate this outstanding achievement, they asked fellow business owners and clients to participate in a video highlighting their company. Ellis and Foley graciously accepted the invitation and are highlighted in Exterior Medics new promotional campaign.

Wandering Hat produced the video showcasing the energy and spirit within the culture of Exterior Medics. The final product is an outstanding portrayal of Joe LeVecchi and Mark Watson and their team building Exterior Medics to a top-rated premier home-improvement contracting company.

SFMC turns 18!

August 7, 2014

By Theresa Coates / SFMCNews  / Team SFMC – In August, 1996 George Ellis launched SFMC Inc. in Manassas, Virginia.  Started in a back office of a real estate company, the premier management and consulting company has grown to a major corporation on Cadet Court neighboring Jiffy Lube Live with communities through out the Washington DC Metro Area.   Congratulations SFMC for 18 years of success with hard work and dedication!

Team SFMC climbs to the Virginia Leadership Retreat

July 29, 2014

By Theresa Coates / SFMCNews  / Team SFMC –

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Out in the middle of nowhere is a spectacular resort that hosted the Virginia Leadership Retreat this past weekend.  The Homestead 1766 emerged from the windy roads like a wall of luxury.  Trees as old as 1,000-years-old surrounded this historic site.

Hot springs, golf, tennis, hikes and waterfalls are just a few of the reasons to be outdoors while visiting the place that Thomas Jefferson soaked.  The President needed to relax and so did the community managers, lawyers and vendors of the Community Association Institute (CAI).

Education was also on the agenda with a schedule packed with topics from FHA issues, insurance risk to the power of habit. Speakers such as Casey Moore, The Productivity Coach, presented ideas to help busy professionals regain control of their work and lives.

Team SFMC relaxed after attending the sessions with horseback riding, heated mineral baths and guided tours offered by the staff of the grand lady in the mountains.

SFMC July Birthday and Anniversary Blast

July 14, 2014

Best wishes to these special SFMC team members celebrating birthdays and anniversaries in July!


— Alexis Heflin 07/09
— Barbara Rovin 07/13
— Mary Lockhart 07/17
— Justin Field 07/28


— Mary Lockhart 07/2
— Lucy Shin 7/16

— Way to go!

By  Theresa Coates / SFMCNews / Team SFMC —

Hail to the Dads of the SFMC family!

June 14, 2014

They did so much!  Dads made funny faces at us when we were wee little things, worried about us when we took our first steps, baked cookies with us when they were babysitting, studied with us during those school days and missed us terribly when we became independent.  Most important of all — Dads created memories for us that would last forever!

As we grew up and maybe even had families of our own, fathers assumed the next role — grandfather.  That role is special too — slobber, high fives and special gifts — but grandfathers are lucky –they can pass on all the difficult responsibilities to the little bugger’s mother and father.

Team SFMC shared some favorite photos of the fathers in their lives — dads, fathers-in-law, grandfathers, sons and husbands.  So let’s hear it for the daddeos in our lives! Hoorah! And Thank Goodness for Fathers!

If you have any photos of your special dad, we would love to see them!  Happy Father’s Day!

SFMC is bursting with June anniversaries and birthdays!

June 6, 2014

Happy Anniversary to our June team members!

Iris Harris: June 1

Marilyn Foley: June 4

Dana Mirch: June 6

Alexis Russell: June 14

Best wishes for a wonderful June Birthday celebration!

Zachary Simonovich: June 13

Dana Mirch: June 23

Marilyn Foley: June 29

Kathy Simonovich: June 30

Taking a swing at Herndon’s Festival Golf Tournament

May 30, 2014

Thanks to Washington First Bank members for teaming up with SFMC for a tough day on the golf course on Thursday!  Herndon Chamber’s Festival Golf Tournament kicked off the start of the Herndon Festival 2014.

The tournament proceeds will benefit Herndon-Reston FISH, Inc. (Friendly, Instant, Sympathetic Help), a volunteer organization started in 1969 to help people with emergencies and short-term needs.

The golf event held at was a bit wet with rain sprinkles, but fun with great food by JJ Deli and prizes for participants.   It was a great start for a  weekend of events and activities for the whole family.

A carnival, arts and crafts, entertainment, fireworks and a business expo are on the agenda for the Herndon Festival.  And best of all, sunshine is expected for the next few days in the Northern Virginia area.

May Birthdays at SFMC

May 8, 2014

May is a month packed with important events. Cinco de Mayo, the victory of the Mexican militia over the French army in the Battle of Pleuba is commemorated. The celebration of Mother’s Day to remember that important woman in everyone’s life.   Memorial Day opens the pools and fires up the grills.

Two special May events at SFMC include the birthdays of the following employees:

Iris Harris on 5/13

Paul Orlando 5/22

Wishing you both a wonderful birthday celebration in May!

Double kudos to SFMC Team member

April 17, 2014

— SFMC’s Coss Lumbe not only earned his Professional Community Association Manager (PCAM) designation this month, but also had an article published in Washington Metropolitan Chapter Community Associations Institute’s (CAI) Quorum Magazine.  The April issue concentrates on environmental issues including the rain garden project at the Spring Hill Senior Campus, Lorton, Va.

The project was funded by Fairfax County through the Neighborhood Enhancement Partnership Program NEPP  program with more than 250 hours of volunteer labor.

The Spring Hill Community creates a rain garden:

Save the Environment and Money with Rain Gardens

Quorum April 2014

by Coss Lumbe, CMCA, AMS




SFMC’s April Anniversary

Spring is here and SFMC is hopping happy!

One big congratulation cheer to Justin for celebrating his anniversary with SFMC on April 8th.





Way to go Justin!

Halloween at SFMC

November 1, 2013

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Normally, we don’t post twice in a day, but yesterday SFMC got into the Halloween spirit!

Not only was there a spread of treats made by Lexi, but  team members dressed up for a costume contest.

The team also decided to play a little trick on George.
While they were giving out the prizes for the costume contest, Kathy asked “What is the most original costume here?” to the entire staff, and at that time everyone in the room except for George and Paul, held up their “George signs.”
Each sign has a photo of George along with a different “George-ism.”  Afterwards, the army of Georges were displayed in the office.

How did you celebrate Halloween?

November Birthdays and Anniversaries

November 1, 2013

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It’s that time again!

Happy birthday to the following SFMC team members:

Shelby Collamer (11/5)

Jeff Ratchford (11/12)

Nicole Sundberg (11/12)

Bernadette Russell (11/12)

As for anniversaries:

Holly Gibson will be celebrating five years with the company on November 17.

Nancy Wagner will be celebrating 11 years with the company

Rock Climbing and Team Building

October 28, 2013

On Friday, George Ellis, Paul Orlando, and Bruce Easmunt of Chadwick, Washington, Moriarty, Elmore & Bunn P.C., went rock climbing at Old Rag Mountain.

Though the activities were too vigorous for photo ops, George Ellis was able to snap a few as the group made the climb.

Weekend Plans

October 25, 2013

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Are you searching for a family friendly activity for the weekend?  Look no further!  We’ve got a couple options for you.

South Riding’s Halloween Spooktacular Parade

South Riding is hosting its annual Halloween parade on Saturday, October 26 from 2pm – 4pm.  The Parade starts at the South Riding Golf Club, 43237 Golf View Dr at 2pm.  For more information about the event, click here.

Trick or Treating at Reston Town Center

Costumed children who visit participating retailers will receive treats and goodies.  Be sure to look for the pumpkin flyer in the window!

Here’s a list of some of the participating retailers:

American Tap Room
Appalachian Spring
Ben & Jerry’s
Big Bowl
Bow Tie Cinemas
Brighton Collectibles
Crunch Fitness
Ice Skating
Il Fornaio
Le Shoppe
M&S Grill
McCormick & Schmick’s
Obi Sushi
PCN Bank
Potomac River Running
PR at Partners
Prime Cleaners
Tavern 64
The Bike Lane
Uncle Julio’s
and more!

Happy Bosses Day from SFMC

October 16, 2013

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Today is “Boss’s Day,” which is the day to show your boss that you appreciate their leadership and all that they do for your company or your organization.

To the leadership at SFMC: Thank YOU for all you do!

Ellis Brothers run Baltimore Marathon

October 13, 2013

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It had rained for days in the Washington DC Metro Area.  But on Saturday, October 12, the Baltimore Running Festival was on! Hopes of a break in the weather loomed in the minds of the runners — including SFMC’s George Ellis and younger brother, Jimmy.

The rain would not stop this fearsome duo from competing in the marathon race.  It would just be an additional challenge on the slippery hills in the city of Baltimore.  The Ellis brothers are veteran marathon runners.  The Baltimore Running Festival would be the second 26.2 miler they ran together.

The rain slacked off and later reappeared with a mist and a drizzle.   Jimmy lead the pair during the sprint to the finish.  Both brothers crossed the line with impressive times to join the flood of athletes in the Celebration Village party.

Team Building at SFMC

October 11, 2013

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Team SFMC’s outdoor photo shoot was dampened with rain.  However, there was plenty of space inside of the dry and roomy corporate headquarters in Manassas, Va.

Joe LeVecchi of Exterior Medics ordered a delivery of scrumptious bagels and pastries from Panera Bread for the hungry staff.  Dressing sharp, the teams posed with smiles of SFMC success.  The leaders, admin, accounting, and property managers put their best foot forward for a day of team building at SFMC.

Team SFMC at South Riding’s Fall Fest

October 7, 2013

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On Saturday, Team SFMC attended South Riding’s Fall Festival to help serve beer and meet more of the residents.

Did you take photos at the event?  Share them with us!

Fall Fest on Saturday

October 4, 2013

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This Saturday, Team SFMC will be at South Riding’s Fall Fest which will include a seasonal beer tasting featuring 20 different regional and international brews.  There will also be four food trucks participating and lots of kid friendly activities such as face painting and a moon bounce.

The event will be held at the South Riding Center from noon to 6 p.m.

For more event details, click here.

October Birthdays and Anniversaries

October 1, 2013

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Happy Birthday to the following SFMC team members:

Jackie Savage (10/9)

Mark Bennett (10/19)

Lulu Rodriguez-King (10/22)

Alexis Hussey (10/24)

Alexis Russell (10/26)

There are also several anniversaries this month:

Barbara Rovin and Hollen Kimmel are celebrating one year with SFMC today.

President Kathy Simonovich will be celebrating 15 years with SFMC on October 8.

Bernadette Russell will be celebrating 11 years with SFMC on October 15.

Tamara Padgett will be celebrating one year with SFMC on October 22.

Jennifer Edwards will be celebrating one year with SFMC on October 23.

A Little Team SFMC News

September 25, 2013

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Paul Orlando is in Honolulu, Hawaii for CAI’s Large-Scale Managers Workshop to share ideas and strategy with other large-scale managers affiliated with CAI.

When Paul comes back we hope to have lots of interesting information to share with you, along with photos.

Are there any questions you have beforehand?

Way to go, Dana!

September 18, 2013

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Congratulations are in order for SFMC Team Member Dana Mirch, who recently received her CMCA certificate!

In Honor of 9/11

September 11, 2013

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Today marks the 12th anniversary of the September 11 attacks.  Almost everybody can remember where they were that day and can tell you how they felt and what today means for them.

Many of the most resounding memories from that day include how overwhelming the feeling of unity was throughout the country.  Everybody came together to help and comfort one another.  Together, we were able to start rebuilding.

Today is the National Day of Service and Remembrance, in honor of the victims of 9/11, as well as the survivors, those who volunteered, and the spirit of unity that existed immediately after.  To find ways to participate, you can visit the website here.  However, if you can’t participate in a service project, there are lots of other ways to get involved.

  • Donate blood
  • Schedule a time in the future to volunteer:
    If weekdays don’t work, make it a family event and volunteer on a weekend.
  • Hold the door for someone
  • Pay for the next person in line’s coffee
  • Help a neighbor carry groceries or shopping bags in from their car
  • Find out where there are local shelters or churches that need food — take some non-perishables
  • Find out local places to donate clothing/furniture/etc

It doesn’t take much, but every little bit helps.

Will you be volunteering today?  What are your plans?  Share them with us!

Storify: Team SFMC Visits South Riding

September 9, 2013
On Saturday, Team SFMC attended the South Riding Business Expo & Yard Sale to introduce themselves as their new managers.  Below is a Storify, chronicling the social media coverage of the event.

Did anyone else attend? Did you get some pictures? Share them with us here or on Twitter!

September Birthdays and Anniversaries

September 4, 2013

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It’s that time again!

Every month, we like to take a moment to highlight the Team SFMC birthdays and anniversaries.

Happy Birthday to the following:

Hollen Kimmel (9/23)

We’d also like to wish a very happy anniversary to Bryan Russell, who’s celebrating six years with SFMC on September 7!

Runners and Their Stories

August 23, 2013
X-posted from The Bull Run Foot Clinic Blog

Every race has a story.  According to, George Ellis has over 76 of them.  While thumbing through his stacks of race bibs from 5k’s to marathons, he recalls his top five runs since September of 2007.

  1. Most Difficult
    May 2010, Marine Half Marathon.
    He dropped from the heat at the end of the race.  Mile 10 — 12 was a hill.  Exhausted he begged for water and a wet rag.  He wasn’t prepared for how hot, sunny, and humid it was.
  2. Most Rewarding
    September 2007, The Arlington Police, Fire, and Sheriff 9-11 Memorial 5K.
    It was the very first one — the one that hooked him.  He was in awe of the fact that it wasn’t just a run, but that families were coming together to have a good time.
  3. Most Fun
    November 2012, Savannah Rock and Roll Marathon.
    Destination with brother and wife.  The music, bands, and overwhelming participation from the local spectators in the race route was inspiring.
  4. Most Scenic
    It’s a toss up —
    April 2010, 2011, and 1012, George Washington Parkway Classic 10-miler
    June 2013, Mayor’s Marathon in Anchorage, Alaska.
    From a river view along the Mt. Vernon/Alexandria trail, to the mountains of the Last Frontier.
  5. Most Frequent Race Sponsor
    May 2009, 2010, 2012, and 2013 Marine Half Marathon, Fredericksburg, Va.

Some of George’s other memorable races include the Annapolis 10-miler, which was cancelled due to a hurricane in August of 2011. The biggest race he’s ever participated in was the Army 10-Miler in DC. In October 2009, George was one of 32,000 who participated.

Progress at Olde Towne Square

August 19, 2013


Photo via Theresa Coates, Corporate Communications for Service First Management and Consulting Inc.

Check out what’s happening in Old Town Manassas!  Olde Towne Square townhomes are coming along nicely.  The first model is expected in the fall.

Van Metre Homes is introducing bold, city-style townhomes in the heart of Manassas, Va.  To check out floor plans and listings, visit Van Metre Homes’ website.

SFMC Crab Feast

August 9, 2013

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A week ago, Capital Painting Co. hosted a crab feast for SFMC team members and their families at Captain Pell’s in Fairfax, Va.  It was a blast!

SFMC’s Secret Weapon, Kathy Simonovich

August 7, 2013

SFMC President, Kathy Simonovich

Kathy Simonovich, SFMC President

Since starting with SFMC in 1998, Kathy Simonovich has been essential to the growth and success of the company.  Prior to coming to SFMC, she had worked in the building development industry where she did some property management.  After meeting George at a previous employer, she was asked to join him as he was building SFMC.  Kathy remembers how things were when she first came to SFMC.

“When I joined SFMC, we had 18 properties.  George and I managed all the properties by ourselves.”

Along with splitting property management duties, Kathy was responsible for anything office-related. That is how she ended up on the path to becoming company president.

“I was the office person and I managed the people.  George was always very good at the consulting work, dealing with the developers, and the accounting.  I think the goal was not just for me to be a manager, but to run the office and grow the organization.”

And she has definitely accomplished that goal!  SFMC attributes much success to Kathy’s hard work and dedication. When she’s not at work, she likes to spend time with her family.

“Outside of the office, my focus has always been my family, my children and now I have my  grandson. That’s what’s important to me right now in my life — being able to spend time with them.”

Happy Anniversary, SFMC!

August 1, 2013

George and Paul at the 5th Annual Virginia Leadership Conference.

George and Paul at the 5th Annual Virginia Leadership Conference.

Today is SFMC’s 17th year anniversary.  Not only that, but George Ellis is celebrating his 25th year in property management.  In 1988, George Ellis met and worked with Paul Orlando.  Years later, George and Paul are working together again.

As usual, there are some SFMC Birthdays and Anniversaries to recognize.


Jason Defoe (8/20)

Jennifer Edwards (8/28)


Laura Ashley Deane will be celebrating one year with SFMC on August 6.

Weekend at The Homestead

July 29, 2013
Happy 100th Post! SFMC News has been very active since going live in January — averaging about three posts a week. If you’re a new follower, be sure to take a look at some of our old posts to see how we’ve changed.

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Now onto today’s business: George Ellis, Kathy Simonovich, Paul Orlando and Lulu Rodriguez-King spent this past weekend at The Homestead in Hot Springs, Va for the 5th Annual Virginia Leadership Conference.

The four SFMC team members and their spouses spent the weekend attending seminars and networking functions as well as taking in the beautiful scenery surrounding them.

All photos courtesy of Theresa Coates

5th Annual VA Leadership Conference

July 24, 2013

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This weekend, members of team SFMC will be attending a CAI retreat at The Homestead in Hot Springs, Va. Not only is this an excellent networking opportunity, but the educational portions of the retreat count for continuing education units toward earning PCAM designation and maintaining CMCA certification and AMS designation.

Stay tuned for photos from the weekend.

Alexis’ New “Do”

July 10, 2013

SFMC team member Alexis Russell came in on Monday with a brand new look — a very short haircut. Not only is her haircut flattering, but it was for a great cause. Alexis donated almost 12 inches of hair to Locks of Love.

For those unfamiliar with Locks of Love, they are a public nonprofit organization that provides hairpieces to disadvantaged children under the age of 21 in the US and Canada who suffer from long-term medical hair loss from any diagnosis. To learn more about Locks of Love, visit their website.

Alexis got her hair cut at Fashion Forward Salon in Haymarket, Va and they sent her hair to Locks of Love for her. This is Alexis’ second time donating to Locks of Love.

She says, “If I ever decide to go from long to short again, I’ll always make sure that I have at least 10 inches to cut so I can donate again.”

For donation guidelines, click here.

Happy 4th of July from SFMC!

July 4, 2013

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We hope that everyone is having a happy and safe holiday! Be sure to remember lots of sunscreen

Be sure to leave us a comment and tell us how you spent the day.

Team SFMC News and Highlights

July 3, 2013


July Birthdays and Anniversaries

Happy Birthday to the following SFMC team members:

Coss Lumbe (7/5)

Alexis Heflin (7/9)

Barbara Rovin (7/13)

Mary Lockhart (7/17)

Justin Field (7/28)

Happy Anniversary to the following team members:

Coss Lumbe, who will be celebrating three years with the company on July 6.

Mary Lockhart, who will be celebrating one year with the company today (July 2).

Lulu Rodriguez-King, who will be celebrating three years with the company on July 6.

Lucy Shin, who will be celebrating six years with the company on July 16.

Congratulations Alexis Heflin!

Yesterday, it was announced that Alexis Heflin was promoted to the position of Administrative Services Manager. This means that she will be responsible for the oversight and management of the Administrative Department and associated duties. Congratulations again, Alexis! Thank you for your excellent work.

Programs given by SFMC

At the end of the month, team member Paul Orlando will be given a program with attorney Allen Warren about amending documents, focusing on giving ability to associations to assess rules violation charges. Allen will be covering the more technical aspects of course where Paul’s will be more about the process of assisting the board while it ponders the question, getting out the paperwork, etc. He plans to make it like a “tips from the subject matter experts” kind of a thing.

We’re looking forward to hearing highlights from the program.

Flora and fauna of The Last Frontier

June 26, 2013

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Texans claim to do everything big, but Alaskans do everything gigantic.  Gigantic mountains, seas, bears, mosquitos, and especially flowers.

SFMC’s George Ellis ventured up to the Land of the Midnight Sun on June 21, 2013 to check out the Summer Solstice — where Anchorage reports 22 hours of sunlight.   The sun shines long during the short Alaskan summer. The largest state’s rugged landscape is a haven for its tenacious wildlife, flowers, and plants. Some of the region’s flora and fauna grows exceptionally larger than the  “lower 48.”

During his visit, George also participated in the 40th Annual Mayor’s Marathon, organized by the University of Alaska and Anchorage, to run  through the historical district community and the scenic breath-taking foothills of the Chugach Mountains.

Welcome, Baby Ruby!

June 17, 2013

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SFMC team member, Jennifer, recently gave birth to a beautiful baby girl named Ruby.

We already showed photos from her surprise baby shower two weeks ago, here.

Congratulations, again, Jennifer!

Happy Father’s Day from SFMC!

June 16, 2013

We hope that all the dads out there are having a wonderful and relaxing day.  Above is a slideshow featuring the dads at SFMC.

Congrats, Jennifer!

June 10, 2013

Last Friday the SFMC team had a surprise baby shower for Jennifer, who is expecting a baby girl.

Kudos for George!

June 7, 2013

George recently received a card from Tracy at Alliance Association Financial Services about his Quorum Article.


Great article!  It was enlightening to know how rewarding it is for your managers to work with homeowners that volunteer their time and really are there to help and not always wanting to know what’s in it for them!”

Best Regards,


Around the Office — June 5

June 5, 2013

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Here are some photos taken at SFMC headquarters today!

Team SFMC May Birthdays

May 24, 2013

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Happy Birthday to the following SFMC team members:

Paul Orlando (May 22)

SFMC’s New Website

May 22, 2013

SFMC is up and running.

After months of preparation and design, our new corporate website is ready for viewing.  Be sure to check it out.

Congratulations, Grads!

May 22, 2013

Team SFMC has some recent graduates and we would like to celebrate their achievements. Above are photos from the graduation festivities at George Mason University’s Commencement Ceremony on May 18, and from Ashley and Lexi’s celebration at the office.

Congratulations Lexi, Ashley, and Adrianna!

Welcome, Justin Field

May 8, 2013

SFMC has recently added a new team member.

Justin Field, CMCA, AMS, PCAM joined SFMC in April and has eight years of experience in the Community Association Management industry. He has spent the majority of his career managing large-scale, resort style communities in Western North Carolina.

He earned his CMCA designation in 2005, his AMS designation in 2006, and in January of 2012 he earned his PCAM designation.

Justin was born and raised in Northern Virginia and was very excited to come home and provide his service to community associations throughout the Metro D.C. area. Currently, he is living in Woodbridge with his wife and two children.

Welcome aboard, Justin!

SFMC Team Member to Teach in TX this Summer

May 6, 2013

Paul L. Orlando, CMCA, PCAM will be teaching “The Essentials of Community Management” in Texas this summer.

The class is being held in Austin and runs all day Thursday and Friday May 16-17, then half day May 18 for the review and exam. Paul will also be teaching this same course in Falls Church July 24-26 and again in Virginia Beach November 7-9.  For a description of the course and to register, click here.

Paul is a member of CAI’s National Faculty which is a group of experienced community association practitioners who volunteer to teach the courses that make up the Professional Management Development Program (PMDP).

Along with being a part of the faculty, Paul serves on CAI’s Government & Public Affairs Committee, the Virginia Legislative Action Committee and the local Chapter’s Virginia Legislative Committee.

Be sure to click the link for more information about the course and how to register.  In case you missed it, it’s here.

New Community — Lenah Mill Community Association, Inc.

April 26, 2013

Entry monument at Lenah Mill

This just in: SFMC recently acquired a signed contract for Lenah Mill Community Association, Inc.  This will be their first community with Toll Brothers.

SFMC Team Highlight — George the Runner

April 24, 2013

SFMC owner and founding officer, George Ellis, recently participated in Manassas Runway, a 10k at Manassas airport along with councilman Ian Lovejoy.  The race was held by Bristow Tri and Swim.  Above are some photos from the event.

Lucky to have Christie on Team SFMC

March 18, 2013

Community manager, Christie, at SFMC headquarters.

Here’s Christie showing off her St. Paddy’s Day spirit.  She has a good reason to celebrate! Christie was awarded EMT of the year for her volunteer work at the Yorkshire Fire Department.  And not only that — she held the title last year as well!

Christie shows dedication to her neighbors and as a community association manager at SFMC.   Congratulations!  A green toast to you!

Leave us a comment and let us know how you celebrated St. Patrick’s Day.

Getting Ready for Spring with Smiling Faces

March 13, 2013

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Spring is only one week away.  At SFMC, we are all smiles.


March 8, 2013

We just received kudos from Ron, one of our homeowners, about the wonderful work that Landscape Architecture & Garden Design (Reston, Va) did for him.

Great work!

Love is in the air at SFMC

February 14, 2013

Cupids, hearts, and chocolate kisses are flowing through the offices and halls of SFMC during Valentine’s Day.  Beautiful flowers are busting out all over — all over the desks and the tables of the corporate office.  Love is in the air at SFMC.

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SFMC joins Dulles South Alliance (DSA)

February 16, 2013

The Dulles South Alliance (DSA): A true cross-section of businesses, community leaders, and home owner associations.

Image Credit: Dulles South Alliance Facebook

SFMC has joined the membership of the Dulles South Alliance (DSA).

Paul Orlando, SFMC Vice President said, “We anticipate that as managers of community associations we can assist DSA in reaching its goals by helping the other member businesses and professionals understand the unique nature of community associations.  It is important for association leadership and management to be involved in planning for future development and understand what factors go into making up a vibrant and successful association.”

The Dulles South Alliance (DSA) promotes strategies that have a positive long-term effect on the health and development of the entire Dulles South region.

The goal of the DSA is to provide a voice in overall community planning with respect to transportation, schools, public and private services, parks and recreation, and the environment. Such an approach will lead to a community that has economic vitality making it a place people will want to live, work and prosper. DSA strives to balance the needs of all involved in our community – the residents, the businesses, the government.

dsa logo

DSA focuses on:

  • Improving the business climate in the Dulles South region.
  • Supporting enhancement of infrastructure to facilitate business and community growth.
  • Promoting awareness among member groups of upcoming legislation with the potential to impact their interests.
  • Advancing the interests of DSA members in the future growth of the Dulles South region.
  • Keeping the residents and businesses informed of changes relating to transportation and other areas of interest specific to the corridor.

Paul L. Orlando, CMCA®, LSM®, PCAM® Vice President has over 30 years’ experience in the successful practice of community association management and is known and respected both locally and nationally as a leader in the association management field.

Team Kudos:

February 11, 2013

SFMC recently received praise for their hard work:

“Much appreciated for the excellent work. I am very thankful to the association and to George Ellis at SFMC for having such expert teams. I am very impressed.”

-Phu-Gui, homeowner

Keep up the good work!

Behind the scenes at SFMC

February 10, 2013

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We are busy bees at SFMC.  Our main corporate headquarters is a hub of activity to provide top service to our communities.  We have been located in the Washington DC Metro Area since 1996 and continue to grow in leaps and bounds.  Our priority is Service First  to our communities!

Team Member Profile:

February 6, 2013


Christie Loveless, CMCA®, AMS®, Community Manager

In April, Christie will celebrate her 15th year with SFMC.  In those 15 years, she has answered phones, worked as an administrative assistant, was promoted to an executive assistant position to Kathy Simonovich, SFMC President, and then five years ago became a community manager.

Christie has seen the company through years of steady growth.  She started at SFMC in the developing years.

She said, “I liked the vibe that I felt during my initial interview.”

She loves the team environment in the office, where everyone works together.  She has a lot of pride in SFMC.  Christie believes that SFMC’s competitive edge in the industry is it’s people.

“We’ll do whatever it takes to get the job done,” said Christie.

Her dedication to her clients stems from her outgoing personality and her love of helping people.

In her free time, she’s a member of the Yorkshire Volunteer Fire Department in Manassas, Va.  She’s been with them for 20 years and is currently the president of their board.

Christie said, “A lot of people skydive or bungee jump for adrenaline.  This is what I do for adrenaline and on top of that I get the rewarding experience of helping people in their time of need.”

Christie applies her experience with the fire department and her love of helping people to her work at SFMC.  Her community involvement contributes to her being a great asset to SFMC.

Welcome Olde Towne Square, Manassas

February 5, 2013

Olde Towne Square

SFMC will now be fully managing Van Metre Homes’ community, Olde Towne Square in Old Town, Manassas.

Visit Van Metre Homes’ website here

For floor plans of the new town homes, click here

3 thoughts on “Team SFMC

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